On The Trail: Election 2022
On The Trail: Election 2022
Before you get to the ballot box, join Nine's Charles Croucher On The Trail. On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make. Spot the spin with veteran adman and 3AW radio host Russel Howcroft. New episodes are released on Friday.Follow the podcast:
Julie Bishop: Teal success leads to "lesser" Liberal Party
Former deputy leader Julie Bishop warns the Liberal Party will be "a lesser party" if the Teal Independents challenging moderate Liberal incumbents are successful on election day. Renowned adman Russel Howcroft on why the election's most annoying ad is probably its most successful.
21:04
Chris Uhlmann: Scott Morrison, the 'two-legged goat'
They say time flies but with one week to go in a six week campaign - where the polls haven't moved an inch - the Prime Minister must be thinking time stands still. Nine's Political Editor Chris Uhlmann on how voters simply aren't buying what Scott Morrison is selling. In tight contests it pays to…
23:07
Phil Coorey: Hard Times and Soft Polls
Two weeks out from polling day and more than a third of voters are yet to make up their mind as fatigue and disillusionment sets in. AFR Political Editor Phil Coorey says these undecided voters cast doubt over the polls that say Labor has it in the bag. Political operatives Jinane Bou-Assi and Sa…
26:00
Russel Howcroft: Are the original ads still the best?
Stepping outside in a marginal seat is like stepping into the election equivalent of Times Square. An outdoor advertising blitz of corflutes, banners, billboards, and volunteers swathed in a candidate's t-shirt. Renowned adman Russel Howcroft explains why even in this digital age, the original form…
09:57
Annika Smethurst: The Campaign 'On Crack'
If you thought this election was already fiery, an RBA rate rise will pour petrol on the flames. You want a cost of living election? You got it. Walkley award winner Annika Smethurst on how inflation is an election issue 'on crack'. Renowned adman Russel Howcroft on whether the original form of ad…
26:32
Russel Howcroft: Scotty From Marketing
The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From…
05:54
Neil Breen: How Good Is Queensland...?
A frustrating campaign COVID curveball sidelines Anthony Albanese for a full week. The Labor leader had regathered his mojo after a strong showing in the first debate, and where did all of this happen? Where else but Queensland, the state that all roads to the lodge pass through as detailed by 4BC …
35:20
Russel Howcroft: Election Advertising Opening Salvos
The campaign is called - here come the ads! Renowned adman and 3AW Breakfast Host Russel Howcroft says the opening ads serve as foundation stones for the six-week campaign but it's likely to be the last time we'll see this style of carefully curated set-pieces. Also, how many positive ads must be…
05:31
Gareth Parker: How The West Was Lost
Labor hasn't won a majority of federal seats in WA since 1990 when Bob Hawke was PM. However, recent events and shifting sentiment sees the WA Liberals potentially facing a kind of existential crisis which could result in Labor getting the keys to the lodge, as detailed by 6PR Breakfast host Gareth…
31:21
Russel Howcroft: Truth In Political Advertising
Subscribe to the On The Trail: Election 2022 podcast. Renowned adman and 3AW Breakfast host Russel Howcroft reveals why the lack of a requirement for truth in political advertising is "the least worst option".
04:59