Certainly not a new custom.
There are records of gifts being bestowed on new mothers throughout history, but the concept of a push present certainly pushes the buttons of many people.
Also known as baby baubles or a baby mama gift, push presents are usually a gift given to a new mother, by her partner, as a "thank you" for going through pregnancy, labour and birth.
Some love the idea, some expect it, some have never heard of it and others think push presents are the ultimate symbol of how materialistic societies have become.
Ayanda Tetyana, parenting coach joined us in conversation.

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