In some respects, selling legalized cannabis should be like many other consumer goods business. You make a product people recognize and then sell it to as many of them as possible. But even if attitudes towards pot -- and the laws that govern it -- are changing in the US, there are still a ton of issues facing this new market. In the second episode of this three-part Odd Lots series, we take a closer look at the business of big cannabis. How are multi-state operators working out in places that legalized medical and recreational marijuana years ago? What are the opportunities and challenges of this new industry? And what do they say about the future of the New York market?