What's the price of a hamburger? Well, it depends. Are you making the purchase on the spot? Did you order ahead using an app? Are you a frequent customer of the burger chain? With inflation having surged at the fastest rate in roughly four decades, there's suddenly a lot more interest in how companies figure out the most that they can charge you for a given purchase at that moment in time. As it turns out, much of the economy is becoming like the airline industry, where there is no one price for a good, but rather a complex range of factors that go into what you're willing to pay. Thanks to algorithms, apps, personalized data, and a bevy of ancillary revenues, companies are increasingly learning how to not leave any pennies on the table. So how did this come about? What exactly is happening? And when did everything become gamified? On this episode we speak with Lindsay Owens, executive director of the Groundwork Collaborative, and David Dayen, the executive editor of The American Prospect. The two of them have put together a special episode of the magazine that's all about the world of pricing strategies, the tools companies use, and the industries that exist to help companies figure out what they can charge. We discuss what they learned and the impact this is having on the economy.