Decode fashion brand marketing tactics with You Beauty co-host and former Showpo content expert Kelly McCarren as she pulls back the curtain on how online brands entice you to 'add to cart'. If you’ve ever fallen in love with a brand's aesthetic only to regret buying the actual garment, this episode is your ultimate guide to cutting through the noise and making smarter choices at checkout.

Leigh sits down with Kelly to unpack personal style confidence, outfit planning tips for colourful style chameleons, and the major social media marketing red flags to watch out for before tapping your card. Plus, the duo dive into everyone's favourite segment, Boujie to Budget, where Leigh shares three chic pairs of Bermuda shorts under $100 and Kelly brings her dream yellow maxi dresses across every price point.

BOUJIE TO BUDGET:

Leigh's Item: Bermuda Shorts

• Budget: Target European Linen Bermuda Shorts, $40.

• Mid-Range: Glassons Tailored Bermuda Shorts, $49.99.

• Boujie: Atmos&Here Nina Tailored Bermuda Shorts, $69.99.

Kelly's Item: Yellow Maxi Dress

• Budget: H&M Chiffon Strappy Dress, $109.

• Mid-Range: VRG GRL Alora Sheer Maxi Dress Anais, $219.

• Boujie: Retrofete Winona Crochet Dress, $917.

HELPFUL LINKS: 

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CREDITS:

Host: Tamara Holland 

Guest co-host: Liv James

Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock

Audio Producer: Scott Stronach

Video Producer: Artemi Kokkaris

Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.