This week, editor Liv Croagh sits down with Australian start-up Mr Yum’s head of marketing Boden Westover.

Liv and Boden chat about the power of activations, expanding Mr Yum during lockdown and how the American market differs from Australia.

This episode was brought to you by Hubspot.

This week, editor Liv Croagh sits down with Australian start-up Mr Yum&rsquo;s head of marketing Boden Westover.
Liv and Boden chat about the power of activations, expanding <a href="https://www.mryum.com/">Mr Yum</a> during lockdown and how the American market differs from Australia.
This episode was brought to you by <a href="https://www.hubspot.com/">Hubspot.</a>

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications. 

Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there’s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications.&nbsp;
Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there&rsquo;s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

Not So Serious

Mr Yum and the power of activations

On this episode of Not So Serious, Editor Liv Croagh sits down with husband and wife extraordinaire. Amanda and Ken started Eva in 2017 and have seen it grow exponentially in this time. How do two entrepreneurs with no marketing experience make it work? And, how does it work working with your spouse?

On this episode of Not So Serious, Editor Liv Croagh sits down with husband and wife extraordinaire. Amanda and Ken started Eva in 2017 and have seen it grow exponentially in this time. How do two entrepreneurs with no marketing experience make it work? And, how does it work working with your spouse?

How to work and make it work with your spouse

In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.

In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing&nbsp;is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.

frank body versus 7/11

frank body is a powerhouse in the industry. Nine years ago, the beauty brand started from a kitchen and now has international success. Editor Liv Croagh sits down with founder Jess Hatzis to have a frank discussion about being an early adopter of influencers and why real people make all the difference in campaigns.

This is part one of the two part conversation.

<a href="https://www.frankbody.com/au/">frank body</a> is a powerhouse in the industry. Nine years ago, the beauty brand started from a kitchen and now has international success. Editor Liv Croagh sits down with founder <a href="https://www.linkedin.com/in/jess-hatzis-2b06a22b/">Jess Hatzis</a> to have a frank discussion about being&nbsp;an early adopter of influencers and why real people make all the difference in campaigns.
This is part one of the two part conversation.

Mr Yum and the power of activations

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