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Mr Yum and the power of activations

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This week, editor Liv Croagh sits down with Australian start-up Mr Yum’s head of marketing Boden Westover.

Liv and Boden chat about the power of activations, expanding Mr Yum during lockdown and how the American market differs from Australia.

This episode was brought to you by Hubspot.

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Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing,  
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