In 1999, Coca-Cola’s CEO floated raising prices on hotter days using new technology in their vending machines. This caused an avalanche of bad press and the company backed off their plan. Today, that sort of variable pricing is commonplace, with companies hiding behind algorithms and economic shocks to shield themselves from malicious price-gouging tactics. This week, we find out how we lost control of the concept of a “fair price.”

Our guest this week is Lindsay Owens, President and CEO of the Groundwork Collaborative and author of the new book Gouged: The End of a Fair Price — and What That Means for Your Wallet. 

For links to research and more, check out our newsletter. 

Have a question you want us to answer? Email us at mannynoahdevan@gmail.com or leave a voicemail at ‪(860) 325-0286