Today on Move the Ball™, fitness industry pioneer and entrepreneur Peter Taunton shares his entrepreneurial journey of building and launching companies and how to prepare yourself for long-term success. Join Jennifer and Peter as they discuss keeping yourself accountable, creating and upholding systems, and the importance of an exit strategy.

Peter Taunton is a pioneer in the fitness industry and an expert at understanding consumer desires and fulfilling them. In 2003, Peter had a vision for Snap Fitness. Today there are Snap Fitness franchises in 2500 locations across 26 countries. Peter also acquired and founded several brands to round out the consumer-fitness experience such as 9Round, Farrell’s, Yogafit, STEELE Fitness and Fitness on Demand. Together with Snap Fitness, these brands make up one of the world’s largest wellness franchise organizations with over 6000 locations and serving 165 million workouts and counting. 

You can connect with Peter in the following ways:

IG: @peter_taunton 

Twitter: @petertaunton

Elevare Labs IG: @elevarelabs

Website: https://elevarelabs.com/

To learn more about implementing the habits and strategies of athletes into your career, join the Move the Ball™ Facebook group and sign up for Jennifer’s newsletter at http://www.thenextfirstdown.com.