Shopping is a pastime for most Malaysians with Aeon being a feature with its first outlet opened in 1985 at Dayabumi. 35 years later, this Japanese retailer has 34 supermarkets and 28 malls across the country whilst also operating Daiso and Aeon Wellness. So we speak to Poh Yin Loo, the Executive Director of Aeon Co on how it plans to stay relevant in this fast changing retail scene whilst also asking if the market is undervaluing its share price.