Malishka spoke with Manisha Kapoor, CEO of Advertising Standards Council of India (ASCI), to decode how advertising is regulated today.

Manisha explained that ASCI ensures ads across platforms are honest, safe, and not misleading. It works as a self-regulatory body, reviewing complaints and even monitoring influencer content to keep digital ads in check.

On Gen Alpha, she said ASCI studied them because they’re true digital natives—growing up on screens, highly aware yet easily influenced. They trust creators more than traditional ads, making it crucial for brands and regulators to be more responsible and transparent.

Malishka spoke with Manisha Kapoor, CEO of Advertising Standards Council of India (ASCI), to decode how advertising is regulated today.
Manisha explained that ASCI ensures ads across platforms are honest, safe, and not misleading. It works as a self-regulatory body, reviewing complaints and even monitoring influencer content to keep digital ads in check.
On Gen Alpha, she said ASCI studied them because they&rsquo;re true digital natives&mdash;growing up on screens, highly aware yet easily influenced. They trust creators more than traditional ads, making it crucial for brands and regulators to be more responsible and transparent.

Morning No. 1 Malishka

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.

Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely “Bajatey Raho”. She doesn’t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO’s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city’s cause that concerns the listeners.

Along with this Malishka's show is known for helping the underprivileged through her programme “Bajao for a Cause”. She’s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says “Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi” All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.
Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely &ldquo;Bajatey Raho&rdquo;. She doesn&rsquo;t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO&rsquo;s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city&rsquo;s cause that concerns the listeners.
Along with this Malishka's show is known for helping the underprivileged through her programme &ldquo;Bajao for a Cause&rdquo;. She&rsquo;s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says &ldquo;Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi&rdquo; All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.

Malishka on Gen Alpha: The Future of Influence

In this insightful conversation, Malishka speaks with noted Mumbai environmentalist Sumaira Abdulali, founder of Awaaz Foundation, about the growing issue of noise pollution in the city. Known for her relentless campaign against excessive noise, Abdulali breaks down the basic decibel norms that exist to protect citizens and explains the rules surrounding construction noise in Mumbai. The discussion highlights how despite clear regulations, awareness among residents and even authorities often remains low. From understanding what counts as permissible sound levels to why these rules are rarely followed or enforced, the conversation sheds light on why noise pollution continues to be a serious urban challenge in Mumbai. Through this dialogue, listeners get a clearer picture of their rights, the laws meant to safeguard them, and the role citizens can play in making the city a quieter and healthier place.

In this insightful conversation, Malishka speaks with noted Mumbai environmentalist Sumaira Abdulali, founder of Awaaz Foundation, about the growing issue of noise pollution in the city. Known for her relentless campaign against excessive noise, Abdulali breaks down the basic decibel norms that exist to protect citizens and explains the rules surrounding construction noise in Mumbai. The discussion highlights how despite clear regulations, awareness among residents and even authorities often remains low. From understanding what counts as permissible sound levels to why these rules are rarely followed or enforced, the conversation sheds light on why noise pollution continues to be a serious urban challenge in Mumbai. Through this dialogue, listeners get a clearer picture of their rights, the laws meant to safeguard them, and the role citizens can play in making the city a quieter and healthier place.

RJ Malishka in Conversation with Sumaira Abdulali: Understanding Mumbai’s Noise Pollution Rules

As concerns around noise pollution continue to grow in the city, Malishka connects with Shraddha Jadhav, the corporator of the F/South ward, to discuss the issue of construction-related noise troubling residents in her area. During the conversation, Malishka raises the concerns of locals who are affected by constant construction activity and the rising noise levels that come with it.

Shraddha Jadhav addresses the challenges faced by the ward, the regulations that construction sites are expected to follow, and the possible steps that can be taken to ensure that development work does not disrupt the daily lives of residents. The discussion also touches upon how authorities can strike a balance between ongoing infrastructure work and maintaining a livable environment for Mumbaikars.

Through this conversation, listeners get a closer look at how local governance works when it comes to civic complaints and what solutions could help reduce construction noise in the city.

As concerns around noise pollution continue to grow in the city, Malishka connects with Shraddha Jadhav, the corporator of the F/South ward, to discuss the issue of construction-related noise troubling residents in her area. During the conversation, Malishka raises the concerns of locals who are affected by constant construction activity and the rising noise levels that come with it.
Shraddha Jadhav addresses the challenges faced by the ward, the regulations that construction sites are expected to follow, and the possible steps that can be taken to ensure that development work does not disrupt the daily lives of residents. The discussion also touches upon how authorities can strike a balance between ongoing infrastructure work and maintaining a livable environment for Mumbaikars.
Through this conversation, listeners get a closer look at how local governance works when it comes to civic complaints and what solutions could help reduce construction noise in the city.

RJ Malishka Speaks to Corporator Shraddha Jadhav on Construction Noise in South Mumbai

Here’s a strong, polished English version you can use for your morning show:

Mumbai is constantly under construction — to a point where it feels like the city can’t breathe anymore.

Just yesterday, a Mumbaikar reached out to us on Twitter. There’s a construction site right next to their society. Now, construction in itself isn’t new to this city — but the problem began when, instead of the permitted 2 drilling machines, the builder deployed 7 JCBs simultaneously.

The result? Noise levels shooting up to 85 to 100 decibels, turning everyday life into a constant disturbance.

And the saddest part is — as citizens, most of us don’t even know what the actual rules and regulations around construction are.

So this week, as part of our morning show, we’re taking this issue head-on.

We’ve already spoken to affected citizens.
We’re bringing in Sumaira from Awaaz Foundation to help us understand the laws, the limits, and our rights.
And once we have the facts, we’re taking this straight to the local corporator and concerned authorities.

Because this isn’t just about one society — this is about the entire city.

And we’re committed to making sure this noise doesn’t just fade into the background — but leads to real change for Mumbai.

If you want, I can also make a more punchy, Malishka-style version with attitude and hooks 🔥

Here&rsquo;s a strong, polished English version you can use for your morning show:
<hr>
Mumbai is constantly under construction &mdash; to a point where it feels like the city can&rsquo;t breathe anymore.
Just yesterday, a Mumbaikar reached out to us on Twitter. There&rsquo;s a construction site right next to their society. Now, construction in itself isn&rsquo;t new to this city &mdash; but the problem began when, instead of the permitted 2 drilling machines, the builder deployed 7 JCBs simultaneously.
The result? Noise levels shooting up to 85 to 100 decibels, turning everyday life into a constant disturbance.
And the saddest part is &mdash; as citizens, most of us don&rsquo;t even know what the actual rules and regulations around construction are.
So this week, as part of our morning show, we&rsquo;re taking this issue head-on.
We&rsquo;ve already spoken to affected citizens. We&rsquo;re bringing in Sumaira from Awaaz Foundation to help us understand the laws, the limits, and our rights. And once we have the facts, we&rsquo;re taking this straight to the local corporator and concerned authorities.
Because this isn&rsquo;t just about one society &mdash; this is about the entire city.
And we&rsquo;re committed to making sure this noise doesn&rsquo;t just fade into the background &mdash; but leads to real change for Mumbai.
<hr>
If you want, I can also make a more punchy, Malishka-style version with attitude and hooks 🔥

Malishka on Gen Alpha: The Future of Influence

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