Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.

The CEO making an art of outstanding service
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Pivot quickly and don’t take anything too personally: business lessons from a six-time Silicon Valley CEO
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Cool for the summer: Fruttini’s ‘fruit givré’
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