Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.

Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women&rsquo;s line.

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.

The Entrepreneurs

The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas 

Other co-founders Jack Blumsom and Gleb Petrenko discuss how they started a wine company championing less-explored regions after a fateful holiday in Georgia, one of the oldest wine-producing countries. Plus: how a trip to Kyoto inspired Italy native Silvia Mella to launch New York-based Japanese tea company Sōrate.

Other co-founders Jack Blumsom and Gleb Petrenko discuss how they started a wine company championing less-explored regions after a fateful holiday in Georgia, one of the oldest wine-producing countries. Plus: how a trip to Kyoto inspired Italy native Silvia Mella to launch New York-based Japanese tea company Sōrate.

From Uruguay to Moldova: why emerging wine regions are on the rise 

Do brands down under need international approval before making it big at home? Dimitri Weber, founder of Australia’s first luxury fragrance house, Goldfield & Banks, talks about what businesses can learn from Aussie exports such as Kylie Minogue and Nicole Kidman. Plus: why the country is a surprising perfume powerhouse.

Do brands down under need international approval before making it big at home? Dimitri Weber, founder of Australia&rsquo;s first luxury fragrance house, Goldfield &amp; Banks, talks about what businesses can learn from Aussie exports such as Kylie Minogue and Nicole Kidman. Plus: why the country is a surprising perfume powerhouse.

Dimitri Weber on Australia’s first luxury perfume house and the Kylie Minogue effect

Is there a new playbook for great, British brands? Founder Daisy Knatchbull shares the latest from Knatchbull, the first Savile Row shopfront exclusively for women. She discusses the importance of her global trunk shows and the brand’s ready-to-wear collection. Plus: Toby Gauvain on Gaudium, a new private-membership community. 

Is there a new playbook for great, British brands? Founder Daisy Knatchbull shares the latest from Knatchbull, the first Savile Row shopfront exclusively for women. She discusses the importance of her global trunk shows and the brand&rsquo;s ready-to-wear collection. Plus: Toby Gauvain on Gaudium, a new private-membership community.&nbsp;

The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas

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