Put fintech, payments and affiliate marketing together – and you get a company called Fave. 

Founded in 2015, Fave prides itself as Southeast Asia’s fastest growing platform that allows users to pay using QR codes and receive cashbacks on their digital transactions.

The firm also enables users to buy and redeem restaurant deals, spa, massage, travel and activity offers using its apps. It even provides eCards to customers to save on their purchases. 

So far, the firm operates in 35 cities across Malaysia, Singapore and India with over 40,000 retailers and merchants and 20 million annual transactions.

But which is the most important revenue stream and geographical market for the Fave where money is concerned? 

And with Southeast Asia’s digital economy tipped to see gross merchandise value hit US$1 trillion by 2030, what opportunities lie ahead of the firm?

Meanwhile, Fave is also seeing a number of exciting developments. For instance, Fave had in November last year said it was taking part in the Singapore Quick Response Code+ or SGQR+ POC (proof of concept) led by the Monetary Authority of Singapore. 

The initiative aims to enhance interoperability between merchants and QR payment apps. But what does Fave’s participation mean when it comes to the dollars and cents?

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Hayley Pang, Head of Strategic Partnerships, Fave.