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Under the Radar: Amazon Global Selling’s role in boosting e-commerce sales through Amazon.com

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Giving small and medium enterprises the support they need to sell to the world. That’s what we’re going to talk about today. 

Started all the way back in 2015, Amazon Global Selling is a programme that empowers entrepreneurs and SMEs to expand their brands globally. 

It does so by providing sellers access to Amazon’s global infrastructure, as well as its network of over 200 million Prime customers in overseas Amazon stores. Also part of the deal – over six million business and institutional buyers in the US, Europe and Japan.

Meanwhile, the programme also equips sellers with tools, knowledge resources and training collaborations to help sellers succeed in e-commerce. 

Such tools help sellers choose the right products for international commerce and to promote their global brands respectively.

With growing competition in the e-commerce market within Southeast Asia, how important is Amazon Global Selling in helping to boost e-commerce sales through Amazon.com in the region? 

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Anand Palit, the Head of Amazon Global Selling for Southeast Asia.

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