This week on MoneyFM 89.3’s Saturday Sit‑Down on the Saturday Mornings Show host Glenn van Zutphen and co-host Neil Humphreys speak with the trio behind one of Singapore’s most influential storytelling powerhouses: Peh Shing Huei, Aaron Low, and Sue‑Ann Chia, co‑founders of Nutgraf. What began in 2015 as a small “writers‑for‑hire” outfit run by three former Straits Times journalists has grown into an award‑winning strategic content agency trusted with some of Singapore’s most significant political biographies—including the two‑volume autobiography of former Prime Minister Goh Chok Tong, Neither Civil Nor Servant: The Philip Yeo Story, and a long list of national‑level publications. The founders share how a simple business model—just the three of them writing everything themselves—evolved into a 23‑person agency producing videos, social media campaigns, strategic communications, and thought‑leadership content. Along the way, Nutgraf became the go‑to team for capturing complex policy stories, institutional histories, and the personal journeys of Singapore’s political heavyweights. We explore how they earned the trust to tell these stories, what it takes to write about leaders who shaped the nation, and how content consumption has changed over the past decade.