Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Why It Matters: Why brands should consider micro-influencers in their marketing strategy

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The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services. In this year alone, the global creator economy market is estimated to be worth a staggering US$104.2 billion. How can brands participate in the creator economy to make better connections with their audience. 

Mimrah Mahmood, Senior Director & Partner, Meltwater Asia Pacific tells us more about creator economy. 

 

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Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am.   
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