Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)Why It Matters: Why brands should consider micro-influencers in their marketing strategy
The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services. In this year alone, the global creator economy market is estimated to be worth a staggering US$104.2 billion. How can brands participate in the creator economy to make better connections with their audience.
Mimrah Mahmood, Senior Director & Partner, Meltwater Asia Pacific tells us more about creator economy.
