Ecommerce sales in Southeast Asia is expected to total up to $89.67 billion in 2022, an increase of $15.31 billion over last year. And by next year, the region will cross the $100 billion mark, a long way from the $37.22 billion seen in 2019.

Prem Bha-tia, Co-Founder & CEO, Graas shares more ecommerce ecosystem has become more complex after its drastic evolution and how brands can keep up with it.