In recent times, housebrands that were once seen as alternatives to brand names have been seeing an increase in sales numbers. So how have housebrands such as RedMart Private Label (RMPL) evolved over time? And in what ways can housebrands help consumers stretch their dollar. 

Jolin Huang, Head of RedMart and Grocery, Lazada Singapore shares with us the behind-the-scenes of building a housebrand name.