Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Why It Matters: Marketing myopia and its implications

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And according to Gartner’s CMO Spend Survey, as brands seek to recuperate from two years of uncertainty, marketing leaders are facing some of the sharpest budget cuts in years, some as high as 15 percent of the total marketing budget. Prof. Tuck Siong Chung, Associate Professor of Marketing, ESSEC Business School, Asia-Pacific shares what marketing managers can do to prioritise stakeholders and how marketing managers and brands can avoid falling into the marketing myopia trap.

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Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am.   
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