And according to Gartner’s CMO Spend Survey, as brands seek to recuperate from two years of uncertainty, marketing leaders are facing some of the sharpest budget cuts in years, some as high as 15 percent of the total marketing budget. Prof. Tuck Siong Chung, Associate Professor of Marketing, ESSEC Business School, Asia-Pacific shares what marketing managers can do to prioritise stakeholders and how marketing managers and brands can avoid falling into the marketing myopia trap.

And according to Gartner&rsquo;s CMO Spend Survey, as brands seek to recuperate from two years of uncertainty, marketing leaders are facing some of the sharpest budget cuts in years, some as high as 15 percent of the total marketing budget. Prof. Tuck Siong Chung, Associate Professor of Marketing, ESSEC Business School, Asia-Pacific shares what marketing managers can do to prioritise stakeholders and how marketing managers and brands can avoid falling into the marketing myopia trap.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Advertisement