Analyzing the trends behind consumer behavior helps marketers and media owners predict and improve their sales performances. For example, the easing of covid-19 restrictions has had a significant impact on travel behavior data. Also, in many Southeast Asian Muslim-majority countries, spending has skyrocketed during Ramadan.

We speak to Sukesh Singh, Head of Large Customers, Southeast Asia at Criteo who gives us more insight into these trends and how his company uses them to help other businesses in their marketing strategies.