It looks like ‘corporate purpose’ is set to be one of the buzzwords for 2022. Recognizing this, Singapore is expected to announce its National Framework and Blueprint on Corporate Purpose by the end of the year, and has been holding dialogues with business leaders on the issue. Elisa Mallis, Managing Director and Vice President, APAC, Center for Creative Leadership (CCL) shares how corporate purpose drives top-line growth in the long-term and how to successfully implement purpose into a business.