In the dynamic landscape of startups, reaching unicorn status - defined by a valuation surpassing $1 billion - is frequently celebrated as the pinnacle of success.

However, is this prestigious milestone the primary aim for every emerging venture from the outset?

Moreover, how should startups navigate their trajectory toward achieving this coveted status?

Additionally, we explore the unique challenges faced by startups in Singapore compared to larger countries, and whether these hurdles make attaining unicorn status more daunting in the Lion City.

We find out more Carolyn Dawson, CEO, Founders Forum Group.

Presented by Audrey Siek

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Healthtech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.