More than 70 years is what it took to build the brand to where it is today. As one of the leading pioneers of modern sneaker culture, it is hard to ignore the influence that Adidas has in the sports and lifestyle industry. But after a couple of missteps and a failed partnership with one of the biggest rap stars in the world, how is the brand with 3 stripes faring in this largely competitive market?
Dan Koh and Ryan Huang look into Adidas’ latest quarter earnings numbers and figure how much room it has to run in the foreseeable future.