When organisations face a reputational crisis, the pressure to respond is immediate  but the right response is rarely obvious. Leaders must weigh incomplete information, competing stakeholder expectations and long-term trust, often in real time.

Lars Voedisch, Founder & Group CEO of PRecious Communications, and Meilin Wong, Partner and CEO at Milk & Honey PR join the Breakfast Show to unpack how companies navigate a PR crisis in practice, from the first internal decisions that shape outcomes to how timing, tone and visibility influence public perception.