When organisations face a reputational crisis, the pressure to respond is immediate but the right response is rarely obvious. Leaders must weigh incomplete information, competing stakeholder expectations and long-term trust, often in real time.
Lars Voedisch, Founder & Group CEO of PRecious Communications, and Meilin Wong, Partner and CEO at Milk & Honey PR join the Breakfast Show to unpack how companies navigate a PR crisis in practice, from the first internal decisions that shape outcomes to how timing, tone and visibility influence public perception.

Bigger Pic: S&P 7,000 vs. The Hormuz U-Turn
08:33

Mind Your Business: How Jing Chan built sensibilities as a young founder
14:00

Companies To Watch: PepsiCo starts 2026 strong as snack volumes recover
08:52