Starting 20th March 2025, the National Heritage Board will be launching an open call for the new pilot SG Heritage Business Scheme - which will recognise and support exemplar time-honoured heritage businesses here on our little red dot.

Through this new scheme, businesses like these can look forward to receiving brand campaign support, as well as access to business support such as consultancy services.

On this episode of Morning Shot, Nasri Shah, Assistant Director, Intangible Cultural Heritage, National Heritage Board and Ana Fong, Chief Operating Officer, Tong Heng share their insights.

Presented by: Emaad Akhtar & Audrey Siek
Produced by: Yeo Kai Ting (ykaiting@sph.com.sg) 
Photo credits: Chinatown Business Association