Many founders believe entrepreneurship means creating something entirely new. But Joyce Lim and James Leong took a different approach.

In this episode of Mind Your Business, the founders of BingXue Singapore share why they decided to franchise an existing brand instead of building their own, the operational realities of running a franchise, competing in a crowded market, and the lessons this journey offers for entrepreneurs.

Many founders believe entrepreneurship means creating something entirely new. But Joyce Lim and James Leong took a different approach.
In this episode of Mind Your Business, the founders of BingXue Singapore share why they decided to franchise an existing brand instead of building their own, the operational realities of running a franchise, competing in a crowded market, and the lessons this journey offers for entrepreneurs.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Why these founders chose to franchise BingXue in Singapore

It has just reopened, looks like Singapore in the 1970s and brings together some of the country's most beloved hawker brands. Play along with Singapore Unboxed before we reveal the answer.

It has just reopened, looks like Singapore in the 1970s and brings together some of the country's most beloved hawker brands. Play along with Singapore Unboxed before we reveal the answer.

Singapore Unboxed: Guess Singapore's most nostalgic new food spot

Distance runner Soh Rui Yong has done it again, breaking his own 5,000m national record at 34. But why can’t his sustained success be emulated in other sports? Why do we still struggle to build a broader sports culture where sporting excellence can truly thrive? And yes, why can’t we do a Cabo Verde and be the little nation that could at the World Cup?

Fresh from his latest record, Rui Yong joins us to unpack what Singapore may be missing, from the way we raise and educate young athletes to our attitudes towards sporting careers, competition and success. And as smaller nations make their mark on the world stage, what needs to change if Singapore wants to become a genuine sporting nation?

Join Neil Humphreys & Audrey Siek - LIVE every Tuesday and Thursday at 7.15am for We Are Family

Distance runner Soh Rui Yong has done it again, breaking his own 5,000m national record at 34. But why can&rsquo;t his sustained success be emulated in other sports? Why do we still struggle to build a broader sports culture where sporting excellence can truly thrive? And yes, why can&rsquo;t we do a Cabo Verde and be the little nation that could at the World Cup?
Fresh from his latest record, Rui Yong joins us to unpack what Singapore may be missing, from the way we raise and educate young athletes to our attitudes towards sporting careers, competition and success. And as smaller nations make their mark on the world stage, what needs to change if Singapore wants to become a genuine sporting nation?
Join Neil Humphreys &amp; Audrey Siek - LIVE every Tuesday and Thursday at 7.15am for We Are Family

We are Family!: Why Singapore will never be able to emulate Cabo Verde without a winning sports culture

England suffered late heartbreak at the hands of Argentina - with Lionel Messi providing two assists as the reigning World Champions booked their spot in a second consecutive FIFA World Cup final. Was Tuchel and his cautious changes to blame for the Three Lions' exit?

Join Neil Humphreys & Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

England suffered late heartbreak at the hands of Argentina - with Lionel Messi providing two assists as the reigning World Champions booked their spot in a second consecutive FIFA World Cup final. Was Tuchel and his cautious changes to blame for the Three Lions' exit?
Join Neil Humphreys &amp; Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

Mind Your Business: Why these founders chose to franchise BingXue in Singapore

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