In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?

Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend &mdash; it&rsquo;s becoming one of Southeast Asia&rsquo;s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers &mdash; and content into a thriving business?
Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show to discuss how she&rsquo;s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers &mdash; all while redefining what success looks like for women-led businesses in Southeast Asia.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Insightful discussions on the latest market events and the top companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Mind Your Business: Why live commerce is more than just a digital sales gimmick

As tensions escalated across the Gulf region, some Singaporeans living there suddenly found themselves facing missile alerts, airspace closures and uncertain routes home. With commercial flights disrupted, the Singapore Government activated evacuation efforts, including a Republic of Singapore Air Force aircraft flown into Riyadh to bring Singaporeans safely back.

Among the passengers were Nisar Keshvani, Assistant Dean, Communications and Public Affairs, Northwestern University in Qatar and his wife, Malathi Keshvan, Mental Wellness Coach, Soul Elevate, who had been living in Doha when the conflict intensified. They join The Breakfast Show to share what those tense days were like — from sheltering during missile alerts and weighing their options to leave, to the moment they stepped onto the RSAF evacuation flight in Riyadh and heard the words: “Welcome home.”

As tensions escalated across the Gulf region, some Singaporeans living there suddenly found themselves facing missile alerts, airspace closures and uncertain routes home. With commercial flights disrupted, the Singapore Government activated evacuation efforts, including a Republic of Singapore Air Force aircraft flown into Riyadh to bring Singaporeans safely back.
Among the passengers were Nisar Keshvani, Assistant Dean, Communications and Public Affairs, Northwestern University in Qatar and his wife, Malathi Keshvan, Mental Wellness Coach, Soul Elevate, who had been living in Doha when the conflict intensified. They join The Breakfast Show to share what those tense days were like &mdash; from sheltering during missile alerts and weighing their options to leave, to the moment they stepped onto the RSAF evacuation flight in Riyadh and heard the words: &ldquo;Welcome home.&rdquo;

Breakfast Special: “Welcome Home”: A Singaporean Couple’s Journey on an RSAF Evacuation Flight

Think you’ve “trained” your body to survive on five hours of sleep? Or that you can catch up on lost rest over the weekend? This World Sleep Day, Audrey and Emaad bust some of the most common sleep myths — from sleeping with the TV on to lying awake in bed. With Singaporeans among the most sleep-deprived in the world, we look at what the science actually says!

Presented by Audrey Siek & Emaad Akhtar

Produced by Audrey Siek

Edited by Trisha Yeong

Music credit: Pixabay & its talented community of contributors

Think you&rsquo;ve &ldquo;trained&rdquo; your body to survive on five hours of sleep? Or that you can catch up on lost rest over the weekend? This World Sleep Day, Audrey and Emaad bust some of the most common sleep myths &mdash; from sleeping with the TV on to lying awake in bed. With Singaporeans among the most sleep-deprived in the world, we look at what the science actually says!
Presented by Audrey Siek &amp; Emaad Akhtar
Produced by Audrey Siek
Edited by Trisha Yeong
Music credit: Pixabay &amp; its talented community of contributors

Breakfast Bites: World Sleep Day - 5 myths that might be keeping you awake

More than 1,000 private residential developments in Singapore are now over 30 years old, raising urgent questions about how ageing condominiums should fund major repairs and upgrades. The Government is reviewing the Building (Strata Management) Act, with proposals that include lowering approval thresholds for essential works, requiring training for management council members, and potentially co-funding lift upgrades.

While many residents and managing agents welcome the changes, concerns remain about implementation, funding gaps and whether subsidies could unintentionally delay necessary maintenance. 

Joyce Lim, Senior Correspondent at The Straits Times covering property news, joins The Breakfast Show to unpack why ageing condos are becoming a growing issue in Singapore, the tensions between owner-occupiers and investors, and what the proposed reforms could mean for residents and estate management.

More than 1,000 private residential developments in Singapore are now over 30 years old, raising urgent questions about how ageing condominiums should fund major repairs and upgrades. The Government is reviewing the Building (Strata Management) Act, with proposals that include lowering approval thresholds for essential works, requiring training for management council members, and potentially co-funding lift upgrades.
While many residents and managing agents welcome the changes, concerns remain about implementation, funding gaps and whether subsidies could unintentionally delay necessary maintenance.&nbsp;
Joyce Lim, Senior Correspondent at The Straits Times covering property news, joins The Breakfast Show to unpack why ageing condos are becoming a growing issue in Singapore, the tensions between owner-occupiers and investors, and what the proposed reforms could mean for residents and estate management.

Mind Your Business: Why live commerce is more than just a digital sales gimmick

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