Star Alliance is the world’s largest airline alliance, and Gold is Star Alliance’s highest reciprocal elite tier. While you will generally be treated the best when flying “your” airline, there are certain perks you can expect regardless of which member airline you fly. Jeffrey Goh, Chief Executive Officer, Star Alliance explains how Star Alliance deployed different initiatives to build consumer loyalty during the ongoing pandemic and what businesses in the aviation sector can do to successfully engage consumers in ASEAN and across the world in a post-Covid-19 era.