In Singapore, gifting is changing. A recent study found that 72% of people value the thought behind a gift more than its price, and 66% see gifting as a way to show someone how special they are. That shift from transaction to meaning is reshaping not just personal traditions, but the way companies connect with clients and partners.

The Breakfast Show invites Ellie Lim, the founder of The Luvine Story, to share her entrepreneurial journey, the business model behind The Luvine Story, and what her story teaches us about resilience, reinvention, and building businesses with purpose.