As inflation sets in across APAC, food and drink brands are tasked with helping consumers manage the cost of living by providing grocery value. This also means consumers are seeking ways to save money on food and drinks and will visit stores with cheaper prices. 

So why is it more important than ever for F&B players to be transparent with price increases? 

Cormac Henry, Global Food & Drink/Purchase Intelligence Analyst, Mintel shares his views.