Starting an outdoor brand in Singapore isn’t the most obvious idea, but that’s exactly what Goliath is doing.

In this episode of Mind Your Business, The Breakfast Show goes behind the scenes with co-founders Kenneth Wong and Maribelle Su to understand what it really takes to build a brand from scratch and figuring out what actually sells.

Starting an outdoor brand in Singapore isn&rsquo;t the most obvious idea, but that&rsquo;s exactly what Goliath is doing.
In this episode of Mind Your Business, The Breakfast Show goes behind the scenes with co-founders Kenneth Wong and Maribelle Su to understand what it really takes to build a brand from scratch and figuring out what actually sells.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Goliath founders on creating an outdoor brand in Singapore 

5 weeks gone, and the blocks are falling into place...or falling apart, depending on who you support. Who has caught the eye, who has trudged along and who has flattered to deceived? The Final Score runs the rule on the good the bad and the ugly of the Premier League season so far.

Join Neil Humphreys & Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

5 weeks gone, and the blocks are falling into place...or falling apart, depending on who you support. Who has caught the eye, who has trudged along and who has flattered to deceived? The Final Score runs the rule on the good the bad and the ugly of the Premier League season so far.
Join Neil Humphreys &amp; Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

The Final Score: Good, bad and the ugly of the English Premier League season so far

She trained hard to be there, but so did everyone else.

HYROX world-record holder Joanna Wietrzyk sparked outrage after continuing to race despite suffering bowel incontinence, before later apologising and forfeiting her win.

We ask: When does determination cross the line into a lack of consideration for others? And beyond sport, are we sometimes so focused on what we want that we forget how our choices affect everyone around us?

Join Neil Humphreys & Audrey Siek LIVE every Monday, Wednesday and Friday at 8.15am for Singapore Unfiltered.

She trained hard to be there, but so did everyone else.
HYROX world-record holder Joanna Wietrzyk sparked outrage after continuing to race despite suffering bowel incontinence, before later apologising and forfeiting her win.
We ask: When does determination cross the line into a lack of consideration for others? And beyond sport, are we sometimes so focused on what we want that we forget how our choices affect everyone around us?
Join Neil Humphreys &amp; Audrey Siek LIVE every Monday, Wednesday and Friday at 8.15am for Singapore Unfiltered.

Singapore Unfiltered: HYROX Bowel Incident - When does pushing through go too far?

The sudden closure of True Fitness and True Yoga has left customers facing substantial losses from unused memberships and personal-training packages. With hundreds of complaints lodged and more than S$600,000 in reported losses shortly after the shutdown, many are asking the same question: Can they actually recover their money?

Let’s Talk, Singapore speaks with Margaret Yeow, Co-Managing Director at Hoh Law Corporation to understand what happened, how liquidation works, and what legal options are available to consumers. From credit card disputes and unsecured creditor claims to the risks of prepaid packages, we examine what customers should do now and whether Singapore needs stronger safeguards.

Join Neil Humphreys & Audrey Siek LIVE every Monday, Wednesday and Friday at 7.20am for Talk of the Town.

The sudden closure of True Fitness and True Yoga has left customers facing substantial losses from unused memberships and personal-training packages. With hundreds of complaints lodged and more than S$600,000 in reported losses shortly after the shutdown, many are asking the same question: Can they actually recover their money?
Let&rsquo;s Talk, Singapore speaks with&nbsp;Margaret Yeow, Co-Managing Director at Hoh Law Corporation to understand what happened, how liquidation works, and what legal options are available to consumers. From credit card disputes and unsecured creditor claims to the risks of prepaid packages, we examine what customers should do now and whether Singapore needs stronger safeguards.
Join Neil Humphreys &amp; Audrey Siek LIVE every Monday, Wednesday and Friday at 7.20am for Talk of the Town.

Mind Your Business: Goliath founders on creating an outdoor brand in Singapore

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