In today’s fast-paced and highly competitive maternity and infant care industry, innovation alone isn’t enough. Businesses must also protect their unique ideas to stay ahead of competitors.

For one brand, navigating early design challenges and safeguarding their products with intellectual property (IP) has been key to transforming from a local SME to a global leader. Now present in over 25 markets,

it is recognized for its strategic use of IP to fuel growth, winning the WIPO-IPOS IP for Innovation Award. How did they leverage IP to protect their brand and what lessons can entrepreneurs take from their journey?

We speak with Yvon Bock, Founder & CEO, Hegen & Leon Bock, Co-founder & COO, Hegen on their IP protection journey.

Presented by Ryan Huang , Emaad Akhtar and Audrey Siek

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.