Behind every “healthy” brand is a real business model, one that needs to survive costs, competition, and changing tastes.
The Breakfast Show invites Cynthea Lam, Founder of Super Farmers, to share how she manages innovation, pricing, and diversification in Singapore’s crowded wellness space, and why simplicity remains her most powerful strategy.

Bigger Pic: Why is property still our go-to wealth strategy?
07:19

Breakfast Bites: Watch it when you sail... the average cruiser gains 5kg a week!
06:12

Mind Your Business: Why these founders chose to franchise BingXue in Singapore
14:46