Bill Gates once said, "If your business is not on the internet, then your business will be out of business".

In today's HOW TO series, we will delve deeper into one of the most essential social media and digital marketing skills - the search engine optimization or SEO, for businesses to increase their reach and revenue growth in today's digital age. Lynlee Foo speaks with Marcus Wong, Founder, Director of Growth, Neetclick, on some practical advice on getting started, what to look out for, and how to create an effective strategy.

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)