Campaigning is already in full swing for GE2025! Polling Day is set for May 3rd, and as much as this election will play out on the ground, it’s also happening, in a big way, online.

We’re looking at what’s being called a “phy-gital” election — where physical and digital campaigning are coming together like never before. But with this comes both opportunities and risks.

Joel Lim, Host of “The Political Prude”  podcast, talks about the changing social media landscape, the online strategies of our political parties, and what trends to look out for this year.

Produced & Presented by: Audrey Siek

Edited by: Chua Meng Choon

Photo credits: Pixabay & its talented community of contributors