On Anosmia (the loss of the sense of smell) Awareness Day, the Breakfast crew talk about scent marketing, a technique that utilises specific fragrances to influence customer behaviour and enhance the overall customer experience!

 

Presented by Emaad Akhtar, Ryan Huang & Audrey Siek 

Produced and edited by Emaad Akhtar

Photo and music credits: Pixabay & its talented community of contributors

On Anosmia (the loss of the sense of smell) Awareness Day, the Breakfast crew talk about scent marketing, a technique that utilises specific fragrances to influence customer behaviour and enhance the overall customer experience!
&nbsp;
Presented by Emaad Akhtar, Ryan Huang &amp; Audrey Siek&nbsp;
Produced and edited by Emaad Akhtar
Photo and music credits: Pixabay &amp; its talented community of contributors

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Breakfast Bites: Scent marketing - which brand's smell evokes the most emotion for you?

A viral flower exhibition has sparked a much bigger conversation. From concert tickets and collectibles to limited-edition merchandise, it seems like almost everything can end up on the resale market these days.

Have Singaporeans become too quick to buy things just to flip them for profit? Is scalping simply smart business or is it making it harder for genuine fans to enjoy the things they love?

Benjamin “Mr Miyagi” Lee, Playwright, Comedy Writer & Associate Director at APRW joins Let's Talk, Singapore as a special guest co-host.

Join Neil Humphreys & Audrey Siek — LIVE every Monday, Wednesday & Friday at 8am for Singapore Unfiltered.

A viral flower exhibition has sparked a much bigger conversation. From concert tickets and collectibles to limited-edition merchandise, it seems like almost everything can end up on the resale market these days.
Have Singaporeans become too quick to buy things just to flip them for profit? Is scalping simply smart business or is it making it harder for genuine fans to enjoy the things they love?
Benjamin &ldquo;Mr Miyagi&rdquo; Lee, Playwright, Comedy Writer &amp; Associate Director at APRW joins Let's Talk, Singapore as a special guest co-host.
Join Neil Humphreys &amp; Audrey Siek &mdash; LIVE every Monday, Wednesday &amp; Friday at 8am for Singapore Unfiltered.

Singapore Unfiltered: Is Singapore becoming a nation of greedy scalpers?

He's usually the one asking the questions, but this time, the spotlight is on Benjamin 'Miyagi' Lee. Listeners get to know the man behind the mic in this special edition of Ask Benjamin.

He's usually the one asking the questions, but this time, the spotlight is on Benjamin 'Miyagi' Lee. Listeners get to know the man behind the mic in this special edition of Ask Benjamin.

Ask Benjamin: Getting to know Benjamin 'Miyagi' Lee

Singapore imports more than 90% of its food, and the country's ambitious 30 by 30 food goal has now been revised. Was the target unrealistic from the start, or are we asking the wrong questions about food security?

Let’s Talk, Singapore invites William Haandrikman, Managing Director Fairmont Singapore and Swissôtel The Stamford and Crystal Low, CEO of Boon Teck to unpack the realities of Singapore's food ecosystem, from seafood farms and kelongs to hotels, supply chains and the future of dining.

Benjamin “Mr Miyagi” Lee, Playwright, Comedy Writer & Associate Director at APRW joins Let's Talk, Singapore as a special guest co-host.

Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday & Friday at 7.20am for Talk of the Town!

Singapore imports more than 90% of its food, and the country's ambitious 30 by 30 food goal has now been revised. Was the target unrealistic from the start, or are we asking the wrong questions about food security?
Let&rsquo;s Talk, Singapore invites William Haandrikman, Managing Director Fairmont Singapore and Swiss&ocirc;tel The Stamford and Crystal Low, CEO of Boon Teck to unpack the realities of Singapore's food ecosystem, from seafood farms and kelongs to hotels, supply chains and the future of dining.
Benjamin &ldquo;Mr Miyagi&rdquo; Lee, Playwright, Comedy Writer &amp; Associate Director at APRW joins Let's Talk, Singapore as a special guest co-host.
Join Neil Humphreys &amp; Audrey Siek - LIVE every Monday, Wednesday &amp; Friday at 7.20am for Talk of the Town!

Breakfast Bites: Scent marketing - which brand's smell evokes the most emotion for you?

In 2 playlist(s)

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Social links

Recent clips