The increased awareness around getting better quality sleep has given rise to a multi-billion dollar slumber industry worldwide, with a plethora of wearable devices, mouth tapes, nostril expanders and jaw straps available to the public.

But it has also given rise to "sleepmaxxers" - netizens who are obsessive about sleep and proudly display the extreme lengths they will go to in pursuit of better shut-eye - online.

Experts warn that this kind of behaviour can have negative impacts on individuals, likening it to orthorexia, an obsessive fixation with healthy eating.

Emaad, Ryan and Audrey get into the details on Breakfast Bites.

Presented by Emaad Akhtar, Ryan Huang & Audrey Siek

Edited by Emaad Akhtar

Music and photo credits: Pixabay & its talented community of contributors