A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.

These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.

Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.

Produced and presented by Audrey Siek

A report from impact.com and Cube Asia shows that micro and nano influencers are steadily earning consumer trust, even as bigger creators face skepticism across Southeast Asia.
These smaller-scale voices are emerging as powerful partners for brands that want genuine, measurable connections.
Adam Furness, Managing Director for APAC at impact.com, unpacks how these shifts are reshaping the rules of marketing.
Produced and presented by Audrey Siek

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Insightful discussions on the latest market events and the top companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Bigger Pic: The real currency in marketing is… authenticity

The practice of married couples sleeping in separate rooms isn’t new, but it’s being discussed more frequently today.

Some couples in Singapore are also experimenting with what’s known as a “sleep divorce” — choosing to sleep apart to improve sleep quality and, in turn, reduce potential tensions that can arise between partners.

A 2025 survey found that 49 percent of Singaporean respondents have tried sleeping separately from their partners, and 64 percent of them reported improved sleep quality.

Listen in to find out more!

 

Presented by Emaad Akhtar & Ryan Huang

Produced by Emaad Akhtar

Edited by Trisha Yeong

Music credit: Pixabay & its talented community of contributors

The practice of married couples sleeping in separate rooms isn&rsquo;t new, but it&rsquo;s being discussed more frequently today.
Some couples in Singapore are also experimenting with what&rsquo;s known as a &ldquo;sleep divorce&rdquo; &mdash; choosing to sleep apart to improve sleep quality and, in turn, reduce potential tensions that can arise between partners.
A 2025 survey found that 49 percent of Singaporean respondents have tried sleeping separately from their partners, and 64 percent of them reported improved sleep quality.
Listen in to find out more!
&nbsp;
Presented by Emaad Akhtar &amp; Ryan Huang
Produced by Emaad Akhtar
Edited by Trisha Yeong
Music credit: Pixabay &amp; its talented community of contributors

Breakfast Bites: "Sleep divorce" - why are some couples opting to sleep separately?

China has set a 4.5 to 5 percent growth target at this year’s National People’s Congress, signaling a more pragmatic approach as the world’s second largest economy grapples with weak demand, property stress and deflationary pressures. At the same time, escalating tensions around Iran are raising questions about energy security, trade routes and the broader balance of power between China and the United States. Alicia García-Herrero, Chief Economist for Asia Pacific at Natixis CIB, shares what the latest policy signals from Beijing mean for growth, markets and China’s role in an increasingly uncertain global economy.

Produced/Presented: Ryan Huang

China has set a 4.5 to 5 percent growth target at this year&rsquo;s National People&rsquo;s Congress, signaling a more pragmatic approach as the world&rsquo;s second largest economy grapples with weak demand, property stress and deflationary pressures. At the same time, escalating tensions around Iran are raising questions about energy security, trade routes and the broader balance of power between China and the United States. Alicia Garc&iacute;a-Herrero, Chief Economist for Asia Pacific at Natixis CIB, shares what the latest policy signals from Beijing mean for growth, markets and China&rsquo;s role in an increasingly uncertain global economy.
Produced/Presented: Ryan Huang

Bigger Pic: China’s Growth Target Meets Rising Geopolitical Risk

How does a pineapple tart brand stay relevant beyond Chinese New Year?

Adrian and Gordon Ang of Kele join the Breakfast Show to share how they transformed a family confectionery into a recognised Singapore Heritage Brand through rebranding, premium positioning, e-commerce strategy and cross-generational collaborations.

How does a pineapple tart brand stay relevant beyond Chinese New Year?
Adrian and Gordon Ang of Kele join the Breakfast Show to share how they transformed a family confectionery into a recognised Singapore Heritage Brand through rebranding, premium positioning, e-commerce strategy and cross-generational collaborations.

Bigger Pic: The real currency in marketing is… authenticity

In 2 playlist(s)

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Social links

Follow podcast

Recent clips