Let's Talk, Singapore with Neil Humphreys and Audrey SiekHow does a pineapple tart brand stay relevant beyond Chinese New Year?
Adrian and Gordon Ang of Kele join the Breakfast Show to share how they transformed a family confectionery into a recognised Singapore Heritage Brand through rebranding, premium positioning, e-commerce strategy and cross-generational collaborations.
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Let's Talk, Singapore with Neil Humphreys and Audrey Siek
Start your day with the stories shaping Singapore — and your place in it. Join Neil Humphreys and A…Social links
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