Trigger XR is the leading global XR agency. Founder Jason Yim says the Metaverse is not a place, it is a shift in engaging with content and many companies are laying a stake for an AR or VR dominated metaverse.

Michelle Martin invites Jason Yim, Founder & CEO of Trigger XR, to share his practitioner insight into the technology he thinks is enabling the evolution of metaverse and what this would mean for brands moving forward. They also discuss AI-generated art. When machines or algorithms create, where can value be unlocked and which industries stand to be disrupted?