In the recent release of the EU-ASEAN Business Council's 10th annual Business Sentiment Survey, nearly 90% of European firms revealed plans to increase their trade and investment in Southeast Asia over the next five years. That marks the highest level of optimism recorded since the COVID-19 pandemic!

Dan Koh invites Chris Humphrey, Executive Director of the EU-ASEAN Business Council on the show to discuss what’s driving ASEAN’s appeal as a growth market and what investors need to understand about shaping their portfolio to best tap on the growing opportunities of ASEAN?