From fiery ramen to quirky toys, viral sensations are reshaping markets at lightning speed. 

Hosted by Michelle Martin, this episode dives into Samyang’s Buldak noodles — up 93% this year — and Pop Mart’s Labubu dolls, driving nearly 400% profit growth in six months.

Are Millennials and Gen Z really spotting tomorrow’s winners first, or just creating the trends themselves?

Arun Pai from Monk’s Hill Ventures joins Michelle to unpack the fine line between hype and fundamentals.

Discover what investors should watch to know if viral growth is sustainable or fleeting. Companies mentioned: Samyang Foods, Pop Mart.