While the Creator landscape is estimated to reach a global market size of US$104 billion by the end of 2022, it looks like many creators still struggle with the transition to creating content as a full-time occupation, due to a limited network and lack of formalised payment mechanisms. Rohith Murthy, Group General Manager, Creatory by Hyphen Group joins Michelle Martin as he tells us what content creators need to know most about monetizing content and how Creatory is revolutionising the creator landscape.