It’s been one year since the introduction of HDB’s Prime, Plus and Standard classification framework.

But while Prime flats continue to attract strong interest, demand for Plus flats has been more uneven, with some buyers appearing cautious about taking on tighter resale conditions, without a clear location premium.

So what does this tell us about buyer behaviour, affordability, and the effectiveness of the new framework so far?

And as more flats come on stream, what could this mean for future demand across different locations?

On The Big Story, Hongbin Jeong speaks to Nizam AR, Associate at ERA Realty Network, for more insights. 

It&rsquo;s been one year since the introduction of HDB&rsquo;s Prime, Plus and Standard classification framework.
But while Prime flats continue to attract strong interest, demand for Plus flats has been more uneven, with some buyers appearing cautious about taking on tighter resale conditions, without a clear location premium.
So what does this tell us about buyer behaviour, affordability, and the effectiveness of the new framework so far?
And as more flats come on stream, what could this mean for future demand across different locations?
On The Big Story, Hongbin Jeong speaks to Nizam AR, Associate at ERA Realty Network, for more insights.&nbsp;

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

The Big Story: Why Prime HDBs loses steam, while Plus flats see uneven demand

On Your Agenda, Hongbin Jeong unpacks a listener's workplace dilemma that's sparked plenty of debate. An employee at a Singapore startup says her HR, operations and marketing role slowly turned into housekeeping too, from scrubbing office floors to being blamed for a dirty milk frother on her day off.

Was this simply startup culture, or did she become the default person for every task no one else wanted? We discuss invisible labour, workplace respect, and where employers should draw the line. Have you ever felt taken for granted at work?

On&nbsp;Your Agenda, Hongbin Jeong unpacks a listener's workplace dilemma that's sparked plenty of debate. An employee at a Singapore startup says her HR, operations and marketing role slowly turned into housekeeping too, from scrubbing office floors to being blamed for a dirty milk frother on her day off.
Was this simply startup culture, or did she become the default person for every task no one else wanted? We discuss invisible labour, workplace respect, and where employers should draw the line. Have you ever felt taken for granted at work?

Your Agenda: Hired as a HR professional but I became a workplace cleaner

Singapore's economy grew 5.7% in the second quarter, but the pace has started to ease as growth becomes increasingly uneven across different sectors.

While strong demand for AI continues to fuel manufacturing and exports, weaker performance in construction and trade, alongside rising geopolitical tensions and higher energy prices, are raising fresh questions about the road ahead.

Can AI continue to be Singapore's biggest growth engine? What risks could derail the economy in the months ahead? And what should businesses and consumers expect next?

On The Big Story, Hongbin Jeong speaks with Tay Qi Hang, Asia Analyst, Economist Intelligence Unit, to find out more.

Singapore's economy grew 5.7% in the second quarter, but the pace has started to ease as growth becomes increasingly uneven across different sectors.
While strong demand for AI continues to fuel manufacturing and exports, weaker performance in construction and trade, alongside rising geopolitical tensions and higher energy prices, are raising fresh questions about the road ahead.
Can AI continue to be Singapore's biggest growth engine? What risks could derail the economy in the months ahead? And what should businesses and consumers expect next? On The Big Story, Hongbin Jeong speaks with Tay Qi Hang, Asia Analyst, Economist Intelligence Unit, to find out more.

The Big Story: Where is Singapore's economy headed in the second half of 2026?

For many Gen Zs, success today looks very different from previous generations. While financial security remains important, so do flexibility, purpose, experiences and work-life balance. At the same time, social media has amplified displays of wealth—from luxury lifestyles to six-figure salaries and "soft life" content—raising questions about whether wealth has become the new benchmark for success. 

On The Agenda, Hongbin Jeong speaks to Timothy Ho, Co-founder & Managing Editor, DollarsAndSense to find out if Gen Zs still see wealth as the ultimate measure of success? Or are they redefining what it means to live a successful life?

For many Gen Zs, success today looks very different from previous generations. While financial security remains important, so do flexibility, purpose, experiences and work-life balance. At the same time, social media has amplified displays of wealth&mdash;from luxury lifestyles to six-figure salaries and "soft life" content&mdash;raising questions about whether wealth has become the new benchmark for success.&nbsp;
On The Agenda, Hongbin Jeong speaks to Timothy Ho, Co-founder &amp; Managing Editor, DollarsAndSense to find out if Gen Zs still see wealth as the ultimate measure of success? Or are they redefining what it means to live a successful life?

The Big Story: Why Prime HDBs loses steam, while Plus flats see uneven demand

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