Essential work is everywhere, but most of us barely notice it until something goes wrong. The people cleaning hospitals, maintaining buildings, preparing meals, managing facilities and keeping workplaces running are part of the invisible backbone of society.

But as Singapore moves towards becoming a super-aged nation, these industries are facing a growing challenge. Younger workers are increasingly drawn to careers in tech, finance and the digital economy, while essential services struggle with perceptions around prestige, progression and purpose.

So how do you build a workforce where four generations can work side by side? And can industries often seen as ‘behind-the-scenes’ become attractive again to younger Singaporeans?

On The Agenda, Hongbin Jeong speaks with Jaspreet Kaur, Director, Brand, CSR & Innovation, Sodexo Malaysia & Singapore, to find out more.