The Agenda: Gold isn’t just for grandma anymore. Why is Gen Z buying bullion?

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Stocks, crypto and digital investments might be what you associate with Gen Z, but two young Singaporeans are making a case for something more traditional: gold and silver.

On The Agenda, Hongbin Jeong speaks with Big Bullion co-founders Charmaine Chua and Ian Chan about building a precious metals business in their mid-20s, from starting out online to opening a physical store at Golden Mile Tower.

They also discuss the growing interest in gold and silver among younger Singaporeans, why these traditional assets are catching their attention, and what this reveals about how Gen Z approaches investing and financial security.

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