OtterHalf is a fractional marketing agency based in Singapore, created to be the ‘other half’ that growing tech companies need to scale smartly, sustainably, and with heart.

They specialize in working with B2B2C and DTC tech brands, guiding them from post-product-market fit through to Series B and beyond.

Whether you’re missing a full marketing team or just need extra firepower for key initiatives, they step in as your flexible, experienced partner.

Their name is a playful twist on ‘Other Half,’ and it reflects everything we believe in: partnership, creativity, and a bit of fun, and that spirit comes to life through Ottie, their wide-eyed otter mascot who reminds us that even serious strategy can be joyfully executed.

On The Right Business, Hongbin Jeong speaks to Cassandra Ong, Founder & CEO, OtterHalf, to find out more.

OtterHalf is a fractional marketing agency based in Singapore, created to be the &lsquo;other half&rsquo; that growing tech companies need to scale smartly, sustainably, and with heart.
They specialize in working with B2B2C and DTC tech brands, guiding them from post-product-market fit through to Series B and beyond.
Whether you&rsquo;re missing a full marketing team or just need extra firepower for key initiatives, they step in as your flexible, experienced partner.
Their name is a playful twist on &lsquo;Other Half,&rsquo; and it reflects everything we believe in: partnership, creativity, and a bit of fun, and that spirit comes to life through Ottie, their wide-eyed otter mascot who reminds us that even serious strategy can be joyfully executed.
On The Right Business, Hongbin Jeong speaks to Cassandra Ong, Founder &amp; CEO, OtterHalf, to find out more.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

 Right Business: How OtterHalf helps tech companies scale with fractional marketing

What does it take to protect wealth in a world where markets can swing overnight and geopolitical tensions can upend investment strategies? And when the next generation inherits not just assets but responsibility, are they truly ready?

On Wealth Tracker, Hongbin Jeong speaks with Sujano Supianto, High Net Worth Financial Services Director, SJ Group to explore how HNW and UHNW families are rethinking wealth for volatile times, shifting from a focus on growth alone to strategies that prioritize resilience, optionality, and downside protection.

From portfolio adjustments to trusts, and even passing on values alongside capital, the rules are changing.

What does it take to protect wealth in a world where markets can swing overnight and geopolitical tensions can upend investment strategies? And when the next generation inherits not just assets but responsibility, are they truly ready?
On Wealth Tracker, Hongbin Jeong speaks with Sujano Supianto, High Net Worth Financial Services Director, SJ Group to explore how HNW and UHNW families are rethinking wealth for volatile times, shifting from a focus on growth alone to strategies that prioritize resilience, optionality, and downside protection.
From portfolio adjustments to trusts, and even passing on values alongside capital, the rules are changing.

Wealth Tracker: Are the wealthy rethinking their financial strategies in a shaky market?

From forced 7am runs with your boss to the quiet reality of friendship in Singapore, Hongbin Jeong and Nadiah Koh break it all down on What's Trending.

We start in China, where “business running” is taking off in major cities. Office workers are now jogging with colleagues and even clients as a new way to bond, network and build trust. Supporters say it boosts productivity and cooperation. Critics say it blurs work-life boundaries.

Then, we bring the conversation home. A new study finds that 1 in 10 Singaporeans does not have any close friendships. And increasingly, some are even turning to AI chatbots for casual conversation or emotional support.

So what does all this say about how we connect today? Are work and personal boundaries eroding?

From forced 7am runs with your boss to the quiet reality of friendship in Singapore, Hongbin Jeong and Nadiah Koh break it all down on What's Trending.
We start in China, where &ldquo;business running&rdquo; is taking off in major cities. Office workers are now jogging with colleagues and even clients as a new way to bond, network and build trust. Supporters say it boosts productivity and cooperation. Critics say it blurs work-life boundaries.
Then, we bring the conversation home. A new study finds that 1 in 10 Singaporeans does not have any close friendships. And increasingly, some are even turning to AI chatbots for casual conversation or emotional support.
So what does all this say about how we connect today?&nbsp;Are work and personal boundaries eroding?

What's Trending: Run with your boss or get fired? And, lonely in Singapore? 1 in 10 has no close friends

Singapore shares dipped today as investors continue to monitor developments on the global trade front.

The Straits Times Index was down 0.37% at 4,810.28 points at 2.24pm Singapore time, with a value turnover of S$923.01M seen in the broader market.

In terms of counters to watch for today, we have Frasers Logistics and Centrepoint Trust, after the manager of the trust said it will hold an annual general meeting on Jan 26, 2026, to respond to recent queries from unitholders.

Elsewhere, from how a “Sell America” trade gripped markets on Wall Street overnight amid escalating trade tensions between the US and Europe over the issue of  Greenland, to how Nvidia’s CEO Jensen Huang is reportedly planning to travel to China as he works to reopen the market for his company’s AI chips, more international and corporate headlines remained in focus.

On Market View, Money Matters’ finance presenter Chua Tian Tian unpacked the developments with Jeremy Tan, CEO, Tiger Fund Management.

Singapore shares dipped today as investors continue to monitor developments on the global trade front.
The Straits Times Index was down 0.37% at 4,810.28 points at 2.24pm Singapore time, with a value turnover of S$923.01M seen in the broader market.
In terms of counters to watch for today, we have Frasers Logistics and Centrepoint Trust, after the manager of the trust said it will hold an annual general meeting on Jan 26, 2026, to respond to recent queries from unitholders.
Elsewhere, from how a &ldquo;Sell America&rdquo; trade gripped markets on Wall Street overnight amid escalating trade tensions between the US and Europe over the issue of &nbsp;Greenland, to how Nvidia&rsquo;s CEO Jensen Huang is reportedly planning to travel to China as he works to reopen the market for his company&rsquo;s AI chips, more international and corporate headlines remained in focus.
On Market View, Money Matters&rsquo; finance presenter Chua Tian Tian unpacked the developments with Jeremy Tan, CEO, Tiger Fund Management.

Market View: “Sell America” trade deepens as Trump doubles down on rhetoric over Greenland; Trump’s WEF speech in focus; Asian equity markets mostly track Wall Street losses; Gold, platinum hit records as crisis over Greenland worsens; Nvidia’s CEO Jensen Huang reportedly visiting China for AI chips; Frasers Logistics and Centrepoint Trust to watch

Right Business: How OtterHalf helps tech companies scale with fractional marketing

In 2 playlist(s)

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Social links

Follow podcast

Recent clips