Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.

She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 

Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.

This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?

Press play to find out on R.I.C.H.!

Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.
She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 
Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.
This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?
Press play to find out on R.I.C.H.!

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

R.I.C.H: Are you in or out?

Singapore is introducing a three-month, 13% fare revenue support scheme to stabilise school bus and care transport operators amid rising fuel costs driven by geopolitical tensions.

While the move is expected to keep fares stable in the near term, questions remain over whether such short-term subsidies address underlying cost pressures or merely delay inevitable adjustments.

On The Big Story, Debbie Yong speaks to Terence Fan, Assistant Professor of Strategic Management and Entrepreneurship at the Singapore Management University, to examine whether this policy offers meaningful relief or simply defers deeper structural challenges within the sector.

Singapore is introducing a three-month, 13% fare revenue support scheme to stabilise school bus and care transport operators amid rising fuel costs driven by geopolitical tensions.
While the move is expected to keep fares stable in the near term, questions remain over whether such short-term subsidies address underlying cost pressures or merely delay inevitable adjustments.
On The Big Story, Debbie Yong speaks to&nbsp;Terence Fan, Assistant Professor of Strategic Management and Entrepreneurship at the Singapore Management University, to examine whether this policy offers meaningful relief or simply defers deeper structural challenges within the sector.

The Big Story: Is Singapore’s 13% fare subsidy enough to stabilize school and care transport services?

HNWIs in Singapore are increasingly questioning whether their wealth is sufficient to sustain retirement in a high-cost environment.

Rising living expenses, longer lifespans, and market volatility are reshaping how portfolios need to be constructed, shifting the focus from accumulation to income generation, resilience, and long-term sustainability.

On The Wealth Tracker, Debbie Yong speaks with Lionel Lee, Money Expert at The Better Foundation, on how HNWIs can reposition their investment strategies to generate sustainable retirement income, manage downside risks, and preserve wealth across generations.

HNWIs in Singapore are increasingly questioning whether their wealth is sufficient to sustain retirement in a high-cost environment.
Rising living expenses, longer lifespans, and market volatility are reshaping how portfolios need to be constructed, shifting the focus from accumulation to income generation, resilience, and long-term sustainability.
On The Wealth Tracker, Debbie Yong speaks with&nbsp;Lionel Lee, Money Expert at The Better Foundation, on how HNWIs can reposition their investment strategies to generate sustainable retirement income, manage downside risks, and preserve wealth across generations.

Wealth Tracker: How should HNWIs invest to sustain retirement in a high-cost environment?

Have you ever had a dream so real, it actually came true?

Well, a NASA astronaut’s old tweet about orbiting the Moon has gone viral, and years after he actually made that journey. Also, Singapore is getting its first-ever cake rave, where DJs, desserts, and dance floors collide.

On What’s Trending, Debbie Yong and Alexandra Parada unpack dreams coming true and cake-fuelled raves.

Have you ever had a dream so real, it actually came true?
Well, a NASA astronaut&rsquo;s old tweet about orbiting the Moon has gone viral, and years after he actually made that journey. Also, Singapore is getting its first-ever cake rave, where DJs, desserts, and dance floors collide.
On What&rsquo;s Trending, Debbie Yong and Alexandra Parada unpack dreams coming true and cake-fuelled raves.

R.I.C.H: Are you in or out?

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Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

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