Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.

She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 

Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.

This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?

Press play to find out on R.I.C.H.!

Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.
She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 
Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.
This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?
Press play to find out on R.I.C.H.!

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

R.I.C.H: Are you in or out?

As more Singaporeans approach retirement age, some are finding ways to stay in the workforce without committing to another full-time role.

Fractional work offers one such option, allowing experienced professionals to take on part-time or project-based roles while continuing to contribute their expertise.

At 65, Vipin Jain chose to continue working fractionally after 15 years as a regional sales director at the same multinational.

The move came with a pay cut, but offered him greater flexibility than a conventional full-time role.

On The Agenda, Hongbin Jeong speaks to Vipin Jain, Strategic Business Advisor at Stellent Networks, about his decision to pursue fractional work and whether it offers a viable alternative to traditional retirement.

As more Singaporeans approach retirement age, some are finding ways to stay in the workforce without committing to another full-time role.
Fractional work offers one such option, allowing experienced professionals to take on part-time or project-based roles while continuing to contribute their expertise.
At 65, Vipin Jain chose to continue working fractionally after 15 years as a regional sales director at the same multinational.
The move came with a pay cut, but offered him greater flexibility than a conventional full-time role.
On The Agenda, Hongbin Jeong speaks to Vipin Jain, Strategic Business Advisor at Stellent Networks, about his decision to pursue fractional work and whether it offers a viable alternative to traditional retirement.

The Agenda: Could fractional work be the new retirement plan for seniors?

Singapore’s MRT network has hit a record high in reliability, with trains travelling an average of 3.38 million train-kilometres between failures in the 12 months ending September.

On The Big Story, Hongbin Jeong speaks with Terence Fan, Assistant Professor of Strategic Management & Entrepreneurship at Singapore Management University, about what the latest figures reveal about MRT reliability, whether commuters are seeing real improvements in their daily journeys, and how much confidence we should place in these numbers after years of major disruptions.

Singapore&rsquo;s MRT network has hit a record high in reliability, with trains travelling an average of 3.38 million train-kilometres between failures in the 12 months ending September.
On The Big Story, Hongbin Jeong speaks with Terence Fan, Assistant Professor of Strategic Management &amp; Entrepreneurship at Singapore Management University, about what the latest figures reveal about MRT reliability, whether commuters are seeing real improvements in their daily journeys, and how much confidence we should place in these numbers after years of major disruptions.

The Big Story: MRT reliability hits record high in September. But are commuters feeling the difference?

Changi Airport has been named the World’s Best Airport for a record 14th time, but one tourist’s complaint about its carpeted floors has sparked a debate online.

While she says the carpets make it difficult to manoeuvre luggage, Singaporeans have been quick to defend the airport’s design, which helps reduce noise and create a calmer environment.

On What’s Trending, Hongbin Jeong, Nadiah Koh and Alexandra Parada discuss why the complaint struck a nerve, whether Singaporeans are too protective of things we’re proud of, and what really makes or breaks the airport experience.

Changi Airport has been named the World&rsquo;s Best Airport for a record 14th time, but one tourist&rsquo;s complaint about its carpeted floors has sparked a debate online.
While she says the carpets make it difficult to manoeuvre luggage, Singaporeans have been quick to defend the airport&rsquo;s design, which helps reduce noise and create a calmer environment.
On What&rsquo;s Trending, Hongbin Jeong, Nadiah Koh and Alexandra Parada discuss why the complaint struck a nerve, whether Singaporeans are too protective of things we&rsquo;re proud of, and what really makes or breaks the airport experience.

R.I.C.H: Are you in or out?

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