Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.

She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 

Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.

This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?

Press play to find out on R.I.C.H.!

Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.
She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 
Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.
This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?
Press play to find out on R.I.C.H.!

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

R.I.C.H: Are you in or out?

Singapore’s labour market has remained relatively resilient, with unemployment staying low in recent years. But beneath that stability, concerns are growing among professionals, managers and executives (PMEs) about job security, restructuring, and the impact of AI on white-collar work.

Last year, NTUC handled more than 3,900 PME retrenchment and termination cases — a 5% increase from the year before — with many linked to offshoring, restructuring, and technological disruption.

So today, we explore why more PMEs are turning to unions for support, and whether professionals are becoming more vulnerable in an evolving economy.

On The Big Story, Hongbin Jeong speaks with Patrick Tay, Assistant Secretary-General, NTUC and Elected Member of Parliament, Pioneer SMC, to find out more. 

Singapore&rsquo;s labour market has remained relatively resilient, with unemployment staying low in recent years. But beneath that stability, concerns are growing among professionals, managers and executives (PMEs) about job security, restructuring, and the impact of AI on white-collar work.
Last year, NTUC handled more than 3,900 PME retrenchment and termination cases &mdash; a 5% increase from the year before &mdash; with many linked to offshoring, restructuring, and technological disruption.
So today, we explore why more PMEs are turning to unions for support, and whether professionals are becoming more vulnerable in an evolving economy.
On The Big Story, Hongbin Jeong speaks with Patrick Tay, Assistant Secretary-General, NTUC and Elected Member of Parliament, Pioneer SMC, to find out more.&nbsp;

The Big Story: Retrenched and looking for help? More professionals are turning to unions

When we talk about ageing, the focus is often on visible changes like mobility, retirement, or healthcare. But one of the most common yet overlooked challenges older adults face is hearing loss. It doesn’t just affect hearing, it can quietly reshape conversations, relationships, confidence and even a person's sense of identity.

On The Agenda, Hongbin Jeong explores what it means for a father and daughter to navigate hearing loss together across two generations, and two very different perspectives on vulnerability, independence, and asking for help.

Joining the conversation are Mohamed Shah, an Oticon Zeal user who has lived with hearing loss for years, and his daughter, Sadrina Shah, a Senior Clinical Audiologist at Oticon Singapore. 

When we talk about ageing, the focus is often on visible changes like mobility, retirement, or healthcare. But one of the most common yet overlooked challenges older adults face is hearing loss. It doesn&rsquo;t just affect hearing, it can quietly reshape conversations, relationships, confidence and even a person's sense of identity.
On The Agenda, Hongbin Jeong explores what it means for a father and daughter to navigate hearing loss together across two generations, and two very different perspectives on vulnerability, independence, and asking for help.
Joining the conversation are Mohamed Shah, an Oticon Zeal user who has lived with hearing loss for years, and his daughter, Sadrina Shah, a Senior Clinical Audiologist at Oticon Singapore.&nbsp;

The Agenda: When a father loses his hearing, a daughter learns to listen

On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into financial literacy and how students in the United States are going through quizzes to test each others' financial knowledge. From the Magnificent Seven to how dividends are being paid, the trio decide to attempt a quiz on their own, with Hongbin testing Nadiah and Naz to see whether they are more financially literate than a bunch of high schoolers.

On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into financial literacy and how students in the United States are going through quizzes to test each others' financial knowledge. From the Magnificent Seven to how dividends are being paid, the trio decide to attempt a quiz on their own, with Hongbin testing Nadiah and Naz to see whether they are more financially literate than a bunch of high schoolers.

R.I.C.H: Are you in or out?

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