Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.

She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 

Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.

This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?

Press play to find out on R.I.C.H.!

Elfaine Tan - Co-founded I'M IN, which is a lingerie brand aimed at solving a common struggle for women.
She bears the scars of an ill-fitting bra, a painful reminder of the lasting effects of discomfort and irritation—an experience that became her calling. 
Formerly in the fast-paced world of a creative agency, long hours in the same bra led to skin irritation, allergic reactions, and eventually permanent bra scars.
This was the turning point that inspired her to launch I'M IN. What else did Hongbin Jeong and Roshan Gidwani find out about her entrepreneurial journey?
Press play to find out on R.I.C.H.!

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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