Customer happiness is key to revenue growth, but are brands making them happy?

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Published Aug 10, 2022, 10:57 AM

A Happiness Report by Oracle has revealed that only 1 out of 5 brands have done enough to deliver happiness to the local buyers.

It found that brands that can create fresh experiences for customers and are up to their satisfaction, can achieve higher revenues. 

So, why aren’t the rest of the brands doing more?

Prime Time’s Timothy Go and Melissa Hyak speak with Jay Tuseth, Vice President, Applications, ASEAN and General Manager, Customer Experience (CX), Oracle, APAC, to find out more. 



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